More than 50% of the world’s population is using email. That is a total of 3.9 billion people, approximately. Thus, Email marketing is a strong and influential way to connect with your target market.
Digital marketers and entrepreneurs now have their tools for marketing. When it comes to Email marketing SendinBlue and GetResponse are two widely used email marketing tools.
Both of these tools have made our lives easier in terms of digital marketing. They are not limited to just email marketing. There are many other noticeable features of these tools. But which one is highly recommended? Just read on to find out.
The core differences between SendinBlue and GetResponse.
SendinBlue and GetResponse are almost the same, but few distinct differences make one better than the other. The core differences are as follows:
- SendinBlue has an additional SendinBlue messaging service (SMS Marketing), which SendinBlue assists in marketing, whereas; GetResponse has a premier webinar marketing service.
- SendinBlue offers an unlimited free package, but on the other hand, GetResponse only offers a 30-day free trial.
- The main vending point of SendinBlue is its transaction emailing tool (SMTP service), and that of GetResponse is its autoresponder and sales funnel.
- You can pay on SendinBlue as you use it, but GetResponse has a strict monthly payment schedule.
- GetResponse is as old as 1998, but SendinBlue was launched a few years back in 2012.
Knowing that both SendinBlue and GetResponse are not much expensive, but there is more to it. They are the ones that offer a complete package and have all the features you want. Didn’t get my point?
Well, to start with, if you have used SendinBlue, you would know that it is not just a basic mail marketing tool. It is way more than something ordinary. It has SMS marketing, CRM, social media advertisement, and landing pages other than just email marketing. GetResponse has email marketing coupled with webinars, landing pages, CRM, Sales Funnels, and a lot of other features to side with this.
Until now, both of them sound good enough. So how would one decide which one is better?
In this review of SendinBlue vs. GetResponse, you will know the basic things about them, which are their functions, features, prices, reliability, effectiveness, etc. here, you will find more stuff that you usually don’t get to find on their websites or in other reviews.
Let’s compare both of them side by side.
An Outline of SendinBlue and GetResponse
SendinBlue came to the scene in 2012 when all of the other such email marketing tools were already doing well, and we were familiar with all of them, including GetResponse. So in such a case, when SendinBlue came out of the blue, it was a most probable prediction that it would stand no chance.
But on the contrary, SendinBlue stood its ground and made its mark among the top email marketing tools within a few years. The thing that led to its success was its amazing services with a lesser budget. This is what the competitors were not able to provide.
Now SendinBlue is considered the cheapest and most wide-ranging email automation and marketing. Not only just email marketing, but it also provides SMS marketing, online sessions, advertising through social media, and CRM.
Almost 80,000 users across 160 countries have used to this date, and it has been gaining more and more positive reviews and acknowledgments from the users.
SendinBlue gets emails from 100 million users every day.
Considering all of this, can it outshine GetResponse?
One thing that SendinBlue can never get to as compared to GetResponse is age and experience. GetResponse started in 1998, and now it has experience in digital marketing and email automation for more than two decades. It was made by a polish teen boy who wanted to make a lasting impact on online marketing through email marketing.
The tagline of GetResponse is the “world’s easiest email marketing software to use.” It has stood by its stance as it has a very easy and simplified user interface. It has simplified autoresponders, sending emails, making lists, online surveys, and newsletters.
And that’s not all! GetResponse has made itself a compact marketing solution over the years. It is an amalgamation of CRM and online marketing consisting of email marketing, sales funnels, webinar hosting, and landing pages.
It has made great progress over the years. It has 350,000 users all across the world in 182 countries. To add to that, almost 1 billion people subscribe to GetResponse every month!
All of the above information seems a lot to outdo. But can SendinBlue outdo it even?
The Main Features of SendinBlue and GetResponse
The first thing about SendinBlue that outdoes GetResponse is its free package. You can use the software free for as long as you want to until you exceed 300 emails a day. After this limit, you need to take the premium package.
If you manage to keep the limited amount of contacts in the free plan, you can get further benefits. You can arrange them in lists subscribers through customized signup forms. This is done by the SendinBlue innovative segmentation tool. Now coming to marketing campaigns, free users can use basic email automation.
It does not matter whichever pricing plan you choose; you will get a smooth and easy user interface on SendinBlue. It is enjoyable as the users can have a rationalized flow with a sophisticated layout. Keeping in view that the website has several marketing tools and many users’ even beginners, use it, so the user interaction is made simplified. It is to make the beginners, and new users do not feel out of place. The drop-down menus and tools are easy to use with self-explanatory labels.
To make you feel more at home, it is made in such a way that you can personalize your own tool according to your preferences. You can turn off the functions that you are not using and add the ones you need more to the navigation bar. Third-party plugins can also be added to SendinBlue, for example, CRM or e-commerce marketing tools.
Talking of free plan usage, unfortunately, GetResponse offers just a free trial of 30 days as compared to the permanent free package of SendinBlue. After a free trial, it will cost you $10.50 minimum to use it for longer.
Talking of the free trial, the free trial plan offers you to try all the tools entirely before you buy one for yourself. The user interface is very smooth. You will find every tool organized and in its place. It makes the users quickly get accustomed to it. The tools are easy to use, especially when using them in custom mode.
On the whole, you will not find GetResponse difficult to use. You can import contacts, build campaigns, and all that stuff easily. What might be a bit challenging for you is the automation tools usage.
Email Marketing Campaigns
Email marketing is the core of SendinBlue. All the other features are somehow linked to it. So the one feature of SendinBlue that you should expect to be perfect is the email marketing feature. Talking of that, SendinBlue has put in a lot of effort to make its feature the best. To enhance it and make it more interactive, many other competencies are accuracy, personalization options, email engagement, and the campaign’s whole efficiency.
When you are dealing with a larger audience, it takes a lot of time to send emails to each one of them. SendinBlue has made it easier for you. With SendinBlue, all you have to do is make a customized template and then enter a few customizations you want to make to each one of them. This tool will edit each one for you and then email them to the targeted audiences. This way, you will get customized emails that are interactive enough for each client without needing to write them over and over again.
Email marketing is useful when you are aware of the appropriate timings. SendinBlue also allows you to schedule timings, and your emails will be sent to the recipients at the optimally decided time.
The recipients drive the most accurate insights into your campaigns. Although, email marketing experts can give you a vague idea about it as well.SendinBlue has an A/B testing feature for such tests.
Many users say that SendinBlue is reliable in sending and managing transactional campaigns. You can customize emails for order validation, payment validation, receipts and invoices, shipping updates, order completion, refunding, and all such features. All you need to do is feed the accurate information, and SendinBlue will do its job.
GetResponse is also very user interactive as SendinBlue, but the thing is that it might not be as easy to use for beginners. But it is quite accessible when you are once familiar with its email marketing tactics.
Once you learn how to use it, you can do more with it than just basic emails. GetResponse has tools for welcome emails, transaction emails, abandoned cart emails, email newsletters, and other such email marketing options. How you want that email, you can change it by using dynamic tools or A/B testing.
Design And Templates
SendinBlue has an inbuilt drag and drops email editor that can help you in making custom emails. You can add and align the nips according to your requirements and how you want the business email to be.
For personalized emails, you don’t have to start from all over again. There are above 70 already built templates that can help you give an idea of how to write one for yourself. You can use these and then add some changes to the professionally made templates per your own details.
The personalization of email is not at all a hard task. It includes just dragging and dropping elements you want to have in it, making changes to the sizes, uploading media files, and any other minor changes. This will barely take you five minutes.
GetResponse is the same as the SendinBlue. It also combines the editor with templates to let you make your custom email. However, GetResponse has more variety of templates than SendinBlue. It has more than 500 already built templates. They are in different colors and layouts. You can choose what you think will best suit your needs.
This wide range of templates allows you to use a unique layout for every campaign. It will keep the audience engaged.
As for SendinBlue, there are some restricted options for editing and customization, but on the contrary to that, GetResponse has an endless amount of editing options. You can introduce buttons, change layouts, change font size, and color to your content. However, this process can take some time!
It’s not that GetResponse is completely coded less. If you have skills, then you can edit its HTML and introduce advanced options. But I don’t think so that further introduction of options will be required because there are already many. You can use spam checkers for checking spam and A/B testing to check the performance of email and its customizations.
SendinBlue advanced segmentation tools help you group your contacts, and then the automated editor manages the automation workflow of emails.
SendinBlue has always made it easier and the least steps involved for the users. Both beginners and even experienced ones can easily use it. It has eight inbuilt workflow templates that allow the users to complete the action easily. so; just choose the best one for you, make the plausible changes, and you are ready to go with it.
Well, unfortunately, it is not as easy as this for extensive workflows. You need to have the basic knowledge of programming, at least the use of ‘if,’ ‘then’ and ‘else’ functions. This will help you in creating larger sequences of actions.
There are other automation tools such as drag and drop and A/B testing.
GetResponse allows drag and drops editing option in automation that is not available as such in SendinBlue. By GetResponse, you can make detailed workflows using conditions, actions, and filters. Conditions are specific situations that initiate automation; actions are the automation tasks that need to be completed by the system. Filters are some things that you block out or arrange the contacts in.
You can create automation tasks for messages, page visits, subscriptions, engagement messages, and other related things. So the automation of GetResponse is better and more flexible than SendinBlue.
Free plan- $0 per month
It offers unlimited contacts and 300 emails per day.
Lite plan – $25 per month, if paid annually, costs $22.50 per month.
It offers all the free plan features, with no daily email sending limit but 40,000 emails per month.
Essential plan – $39 per month, if paid annually, then it costs $35.10 per month.
It has all the lite plan features. In addition to that, it has no SendinBlue logo at the end of each email. It offers 60,000 emails per month.
Premium plan – for $66 per month, if paid annually, then it costs $59.40 per month.
Premium plan has allowed multi-user access, chat options, marketing automation, landing pages, Facebook ads, and all the essential plan features.
Enterprise plan – customized according to your requirements
All the premium features, along with priority support and a dedicated manager, are offered in the enterprise plan.
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Basic plan – $10.50 per to $450 per month for 1000 and 100000 contacts, respectively
It offers selling products online, one sale funnel, Facebook ads, unlimited lead funnels, unlimited automation templates and landing pages, autoresponders, and email marketing.
Plus plan – $34.30 per month to $499 per month for 1000 and 100,000 contacts respectively
It offers five webinar funnels, five sales funnels, three users, contact scoring and tagging, CRM, webinars of 100 attendees, five workflows automation builders, and all the basic plan features.
Professional plan – $69.30 per month to $580 per month for 1000 and 100,000 contacts respectively
It offers unlimited webinar funnels and sales funnels, five work together with users, webinars with a maximum of 300 attendees, unlimited automation builders, paid webinars, and all the plus plan features.
Enterprise plan – starts from $719 per month for 100,000 contacts and so on.
It offers email campaign consulting, webinars of maximum of 500 attendees, SENDINBLUEO, deliverability consulting, account manager, paid transactional emails, a personal IP address, and all features of a professional plan.
GetResponse Digital Marketing Certification Program
It is a program that has a lot of videos that allow you to know about digital marketing. At the end of this program, you give a test. If you clear that one, you will get a certificate. Hence, the license of being called a certified digital marketer.
Bottom Line (Conclusion)
Now that you have read all the comparative points of SendinBlue and GetResponse, I will give my verdict on which one is better.
In my opinion, if you are a beginner writer, then SendinBlue is a better option for you. Even you are not a starter, but you own a medium-sized business, you should prefer SendinBlue over GetResponse. This is because it is more users friendly and you can easily understand all of its features.
And more important allows you to pay per email and not per subscriber, and this is important for beginners.
SendinBlue definitely outdoes GetResponse when it comes to simplicity and being easy to use. Furthermore, I think that the store owners or other recipients of emails will find SendinBlue way of email transaction engaging. It is a better email marketing choice for you.
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On the other hand, GetResponse is more appropriate for high-level automation and workflow. It is for those people who are already into e-commerce for a while now, and they want to get into the deeper intricacies of the content.
Especially if you are looking into building Sales Funnels and Automation systems.
I hope this helps you decide which service fits your business!
Waiting for your questions in the comments below!